A friend was going for an International Convention in Melbourne and wanted to have an identity card to give out to those she would meet at the convention. She wanted the main highlight of the card as the theme of the convention.
White was chosen as the card color to ensure the focus would be on the Convention theme which was blue. The concept was for the card to be simple yet memorable. The edges of the card were “sliced” for two reasons: to reflect that the owner of the card had her own “character” and the card would be used as tags for gifts.